Wednesday, 7 June 2017

Microsoft Dynamics 365 Intelligent Suite Capabilities

Microsoft Dynamics 365 has been a rage ever since its release late November last year. The latest avatar of the Microsoft CRM System, the software suite has successfully re-introduced Microsoft’s CRM offerings through 5 separate stand-alone applications mainly Dynamics 365 for Sales, Microsoft Dynamics 365 for Marketing, Dynamics 365 for Customer Service, Microsoft Dynamics 365 for Project Service Automation and Dynamics 365 for Field Service Automation. So much to the extent that, all those who have worked on these have just one thing to say and that is they do not miss the premier customer relationship management system crm anymore and are happy with how Microsoft has repackaged it.

Besides there are a lot of other functionalities that the customer relation management system has to offer in its latest incarnation. One of these are the Intelligent Suite Capabilities. This is categorically for enterprises and small and mid-segment businesses operating out of India. Powered by Advanced Analytics and Machine Learning Processes and also with some degree of Microsoft Dynamics CRM Support, companies will be empowered to reinvent business processes.

Some of the Intelligent Suite Capabilities in Dynamics 365 include the likes of:

1. Sentiment and Intent Analysis
2. Preemptive Service and Relationship Insights
3. Lead and Opportunity Scoring
4. Product Recommendations and Up-Sell and Cross-Sell.

These capabilities that have been mentioned above can be further extended with independent apps offering targeted and domain-specific intelligence. Dynamics 365 includes a new customer insights app, something which is an analytics app and helps connects and analyze data from Microsoft and other widely used CRM and ERP Apps and also IoT Data.

These are certainly going to add to the rising popularity that Dynamics 365 is already enjoying amongst the corporate brass, with plenty of accolades already coming in thanks to the stand alone apps that have been made available for use in the form of Sales, Marketing, Customer Service, Field Service Automation and Project Service Automation. This popularity has been the reason that has made companies such as Adobe tie up with Microsoft, with Adobe offering to tie up its marketing cloud with the software giant’s cloud services.

The Microsoft Dynamics 365 is available to the world in two different editions, namely the Enterprise Edition and the Business Edition. Both are available on a subscription per app model, which means that the end user does not have to purchase them, rather can subscribe to the app which he wants to use at a very nominal fee. As it happens, the new-app based subscription model is going to help businesses to use only those apps which they feel a need for, on a subscription basis.

Microsoft has gone on record saying that businesses will get one holistic subscription for all the information on their fingertips and this way they will get to save four or five times the cost of traditional CRM providers.

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